September 9, 2010

Trina Turk, Spring/Summer 2011

I was lucky enough to attend Trina Turk's first fashion week presentation today. The collection was inspired by Trina's experiences in California and a nostalgia for 1960's and 1970's Palm Springs. The lifestyle oriented collection includes everything from swimwear to loungewear to cocktail wear. Though it's not my typical aesthetic, I really loved how the entire collection was presented. The vignettes created a very streamlined and focused narrative, one which most people long for; relaxation, sun, fun, and lust.








The last of the series was my favorite, a young couple in a bedroom. I almost felt like I shoudln't be watching, but it was the most captivating! The two models created a very authentic sense of intimacy and desire, something that translated well to the clothing.






Suddenly, I find myself wanting to be transported back to Southern California... Wasn't I just there? (Oh and P.S. - designers, marketers, etc., take note: lifestyle branding works).

Photos taken by myself with a Canon 5D and 50 mm lens.

9 comments:

  1. I like the white pleated skirt. And do I see kitten heels everywhere? Hmm. Still not convinced. I am looking forward to your coverage of fashion week.

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  2. I like it a lot....Then again I love the 60's and 70's. It just looks really free

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  3. It really does look as though you walked in on an intimate moment with the couple. The third photo from the bottom is my favorite.

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  4. I love Trina Turk and Cali inspiration!

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  5. I love the ideas of the vignettes and the presentation of the clothing. I always love Trina Turks colors and bright patterns.

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  6. Nicolette, thank you very much for your photos. They are the best what i can find from this presentation! And i like your blog a lot))

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  7. Love the campaign freshness! So young and fun! The clothes remind me of Sprin, uh!!

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  8. I like it a lot....Then again I love the 60's and 70's. It just looks really free

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