In commemoration of the discovery of the AIDS Virus, 30 years ago, Kenneth Cole has partnered with MTV International's Staying Alive Foundation and amfAR to reinterpret the AIDS ribbon. The ribbon was redesigned with the theme of coming together in mind, with two intersection ribbons; the double loop symbolizes individuals re-doubling efforts to fight against HIV and AIDS.
I have 4 pins I'd like to share with readers; just comment below if you would like one. If you'd like to share a story, an anecdote, a memoriam of an individual who has touched you or personalized the struggle against AIDS for you, please feel free to do so. I don't normally post about issues or campaigns like this, but I feel as though our generation, in some ways, feels untouchable by HIV/AIDS, and as if it's a thing of the past; it's important to remember that both at home and abroad, this is certainly not the case. I don't know a single person who has not, to some capacity, been affected by AIDS or HIV, and I hope you will join in commemorating this time and continuing the fight.
You can purchase the pins here for $5 - 100% of the net profits from the newly redesigned pin will go to supporting MTV Staying Alive Foundation and amfAR. The pins will be available at Kenneth Cole retail and outlet stores in the US, Latin America, Israel, the Phillippines, Kennethcole.com, Bloomingdales, Gilt Groupe, and House of Fraser in the UK.