September 17, 2013

{FASHION NEWS} Rent the Runway Launches RTR+!

I've had to keep my lips sealed for the last couple of months (as an a compulsive over-sharer, that's a lot), but I'm so excited to finally be able to share that Rent the Runway has finally launched their plus-size selection - with 40 styles from designers like Theia, Badgley Mischka, Carmen Marc Valvo, ML Monique Lhullier, and more. Continue to learn more about RTR+, watch the fun video I made with them, and enter a giveaway for a free dress rental!! 




I've always applauded the ingenuity behind Rent the Runway. The company was founded by Jenn Hyman and Jenny Fleiss, who met at Harvard Business School. Neither had fashion industry backgrounds, but they had a common interest and goal in throwing the fashion world for a loop and democratizing fashion - and making those Cinderella moments that they and their friends dreamed about, in designer dresses and garments that they could only fawn over from the Runway, a reality. Since the birth of Rent the Runway, the two have had a goal of being able to serve all women - not just those that fit into the 0-12 category, but were surprised to find that design houses would laugh in their faces when they requested a full size run. Now, having grown and expanded their reach as a company, Rent the Runway holds the cards - and with a whole lot of leverage in their favor, RTR+ was born.

If you're not familiar with Rent the Runway, it's a service where you can rent garments for up to 90% off of retail. The selection is made up of incredibly covetable designer frocks (with retail price tags from $199 to $1200+), making formal and statement dressing more accessible for those special occasions in our lives - important dates, interviews, fashion week events, presentations... weddings!!! To complete the look, RTR also offers some stunning accessories - like that Kate Spade maribou clutch in the video above, and Dannijo jewelry.

The way it works is that you select your choice garment, and you get a second back up size at no additional charge. This is perfect, especially for us gals who don't always have the luxury of trying clothes on in-stores, especially when we're in a time crunch and are picking up an outfit for a special occasion. And if you're feeling a bit undecided, you can rent a second look for an additional $25. A lightbulb just went off in my head: hello vacation wardrobes! If you're in NYC, you can also book an appointment at their showroom to try on as many looks as your heart desires - and it's all included in the price of your rental. Your rentals even come with a pre-paid return envelope - making shipping a seamless and easy process.






Finally, GIVEAWAY time. 
I've asked Rent the Runway to let me pass my free dress rental on to one of you! Head over to RTR+ and comment below with your favorite style to be entered for a free dress rental. The winner will be chosen at random, but be sure to include your email!! 
Winner will be announced on 9/25.
Congrats to commenter "CTS"! You're the winner!


I worked with Rent the Runway on creating their launch video and hosting their launch event in NYC last night, but this post is entirely my own. I'm genuinely thrilled about this launch and think it's the beginning of something HUGE - and can't wait to watch RTR+ grow! 

74 comments:

  1. I love the Carmen Marc Valvo Couture Ruffle gown!
    fritz [dot] katie [at] gmail [dot] com

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  2. Slate & Willow Quinn Glitter Dress OMG AWESOME love love love...

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  3. sorry-email is dionesia.neves@gmail.com

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  4. Amazing! This is so exciting. Loved your video!! My favorite style is Theia Gold Whirlwind Dress & my email is kmfoley25@yahoo.com

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  5. Love that gold and black dress! And yes, diamonds for breakfast is a genius idea!

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  6. I'll take the Theia Gold Whirlwind Dress for NYE! So exciting!

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  7. *squeal* I MUST have that Badgley Mischka "Get Lucky" Dress in green because it looks like the same dress drunk Beyonce was wearing here: http://media.concreteloop.com/wp-content/uploads/2007/10/beedrunk.jpg

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  8. Oh my goodness - Badgley Mischka "Sound the Alarm" dress in gold sequins? I think it was made for me!

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  9. This is so exciting! My favorite is the ML Monique Lhuillier "Unlock the Love" sheath. It is BEAUTIFUL. (curvily@gmail.com)

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  10. I love the one shoulder ruffle gown by Carmen Marc Valvo! Thanks for the giveaway! zvwillis@hotmail.com

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  11. All of the Badgley Mischka is amazing but I adore that Rolling in the Glitz gown!

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  12. My favorite is the Theia Gold Whirlwind dress. It is incredibly classy and can be worn SOOOO many places.


    (LiteralGemini@gmail.com) Also, what size do they go up to??? Just curious.

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  13. Love, love, love the Badgley Mischka Chrysler at Night dress. So glam! aeflores86 (at) gmail (dot) com.

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  14. Rolling in the Glitz by Badgley Mischka! So excited about the new size options. my email is allisonpalestrini (at) gmail.com Thank you!!

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  15. This is so exciting! I love the Chrysler at Night dress by Badgley Mischka. Perfect holiday party dress! (creativexicana at gmail)

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  16. The Gold Whirlwind dress by Theia is easily my favorite! LOVE the gold brush strokes. (Email: ello_ace@yahoo.com)

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  17. I would love the Theia Gold Whirlwind Dress. It's adorable! (Email- Hazel422@hotmail.com)

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  18. I LOVE the Get Lucky Dress!

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  19. They're all so beautiful!! But I love the Badgley Mischka Chrysler at Night dress and the Theia Gold Whirlwind dress. Very exciting that plus size girls can rent these amazing designer looks!

    kaitlin.dempsey @ gmaill . com

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  20. best. reference. ever. I think you've got your halloween costume sorted? Drunk Beyonce.

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  21. Sequin Rain Sheath! jordansondler@gmail.com

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  22. Amazing! They have such great stuff! I love the Badgley Mishka noir peplum.

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  23. I LOVE the Slate & Willow Just a Mirage shift dress! I'm so so excited that RTW is offering + sizes now - there have been quite a few occasions where my girlfriends have ordered from them and I've been a tad jealous that I couldn't as well...not anymore!
    jennaroberson@hotmail.com

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  24. They go up to size 22 (for now)!!

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  25. I love that one too! Meaghan from Little Lime Dress tried it on and it's perfect: http://instagram.com/p/eVxZ33ixf2/

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  26. I can't wait for you to see this stuff in person. When can we throw a cocktail party?

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  27. I don't want to make you feel pressured or anything, but I think there's a promo now for $25 credit for new members....

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  28. I love that one!! I also love the idea of wearing a non-white/ivory dress for a wedding. I'd go with this one for a reception :) http://www.renttherunway.com/shop/designers/badgleymischka_dresses/chryslernightdress

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  29. Jordan - Queen of LASeptember 17, 2013 at 2:38 PM

    i am PSYCHED for this!!!!!! i love every single one of the badgely mischka dresses PARTICULARLY those sequined numbers. cannot WAIT to rent one!!!!

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  30. You KNOW I already had my sights set on that beauty hahah

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  31. The Carmen Marc Valvo Ruffle Gown in black or red is to die for!! irishmexi@gmail.com

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  32. I specifically was going to tell you about this, hahaha. You're having a bridal party, right?! I mean, just saying: this is a pretty genius bridesmaid resource.

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  33. Jordan - Queen of LASeptember 17, 2013 at 3:03 PM

    i have already emailed it to my mother and some friends. i am genuinely curious about the quality of some of the pieces though - once they have been rented a bunch, ive heard they can get kinda straggly... not what i would want for a bridesmaid dress but if i could be assured it would be "good as new" i would DEFINITELY be into this as an option. thoughts?

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  34. I would totally want to rent the Carmen Marc Valvo Couture Ruffle gown. Not sure what I would wear it to, but I would FIND an occasion!



    (Email is xnicole_2000 (at) hotmail)

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  35. Hmm, I don't know about that specifically. All the pieces I saw, since they were from RTR+, were brand spanking new so it's hard to tell! I think their customer service is really helpful, though, so if there are specific items you're interested in, it may be worth reaching out to have them vet those items!

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  36. I am in love with the Badgley Mischka Hourglass Perfection Gown! Now I just have to find an event to rent it!!!

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  37. YES!!! Happy New Years Eve to me looking hot in that dress!

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  38. I lurve the Kay Unger, sequin rain sheath!! Perfect birthday dress!!! Starjuice13@gmail.com

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  39. How wonderful. What a great contest. I would love the Badgley Mischka fame for fame sheath. hopevarnedoe@gmail.com

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  40. Oh my god! I'm not totally sure it'd fit, but I'm so in love with the Kay Unger sequin rain sheath situation! I also wouldn't kick the Badgley Mischka green light ahead out of bed. I love that this is happening! So many possibilities!

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  41. Love the Badgley Mischka Chrysler at Night Dress. Reminds me of Gabi Fresh in Eloquii, which in her own words "is everything". --> https://twitter.com/gabifresh/status/198495668426383361
    So excited for the many occasions I can start using RTR!
    ctscrudato@icloud.com

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  42. I am so, so excited about this! I've been stalking RTR for weeks, debating whether or not I could squeeze into the Badgley Mishcka Midnight Galmour Dress in a 16. Unfortunately they don't have it in RTR+ but I'm sweating the Get Lucky Dress! I want to look like Beyonce, too, y'all!

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  43. I don't have anywhere special to go, but is it a sin to walk around my house in any of the sequined Badgley Mischka dresses and feel completely luxurious?

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  44. ooh, my mom's getting married in a couple of months! daytime wedding, DARN HER, because some of those evening gowns are breathtaking. the theia gold whirlwind dress is my favorite thing on the whole site...but that's too dressy for a lunchtime event, right? (is it? it is, right?) WAH. if so, i'd do the ML monique lhullier chasing clouds dress because POCKETS! who doesn't love POCKETS? and a comment: i like that the site has choices with defined waists as well as dresses that are more sheath-like -- we come in all shapes! i'm snarly at snarly dot com.

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  45. The Rolling in the Glitz gown is AMAZING. I love that this is available in my size! CarenDrink@gmail.com

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  46. I loove that gold floor length Badgley Mischka. Wish this was around when I was planning my wedding this summer!
    Katieconspiracy@gmail.com

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  47. If I can't find somewhere to wear one of those Badgley Mischka gowns (the Go for It one is particularly enticing), I will MAKE an event to wear it to! anna dot marquardt at gmail dot com!

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  48. Wow, the badgley mischka Chrysler dress is amazing.

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  49. Love them all. I have to say Drunk Beyonce is hot ! Please pick me!! And can I be included with your cocktail party with Gabifresh ?

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  50. Oh my gosh, I would LOVE to wear the Goldify Yourself gown by Carmen Marc Valvo to my company's holiday party this year. Can you even imagine the heads that would turn???

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  51. I can't decide between the Badgley Mischka Hourglass Perfection Gown & the Slate & Willow Quinn Glitter Dress. Seriously perfect. So excited about this! herphilly@gmail.com xx

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  52. Bevin BranlandinghamSeptember 18, 2013 at 1:25 PM

    I love the Rolling in the Glitz gown as well as the Sound the Alarm gown! This is a GREAT program and I'm passing it along to my friends who are constantly going to weddings!

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  53. i am inviting myself

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  54. The Chrysler at Night Dress by Badgley Mischka would be so perfect for my girls Vegas trip! Im in love! =]

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  55. I looove the Slate & WIllow "Just a Mirage" dress (and like a million others duh). I would wear it with this H&M+ waxed denim moto jacket (http://www.hm.com/us/product/14712) and live my life in a really great way.

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  56. Slate and Willow - Just a Mirage Shift - sooooo cute. Yes, please!

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  57. I am in love with the Kay Unger sequin rain sheath! Seriously considering it for my elopement dress! (Patriciapsomas@gmail.com)

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  58. Congrats on this! I was wondering what you were hinting at in past posts!

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  59. I'm so excited about this so many wonderful dresses to choose from! I love all the black and gold - ML Monique Lhuillier's Unlock the Love, Theia's Gold Whirlwind and Kay Unger's Sequin Rain are my favorites!

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  60. Digging the Theia Gold Whirlwind dress.

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  61. ...and my email is jessicabinns@hotmail.com.

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  62. I've rented clothes from another site and from my understanding, they "retire" (donate or throw out) clothes that aren't retail-able anymore. There's no way a company could ask you to hand over $100 for a second-rate dress -- and expect to stay in business.

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  63. Love that green Badgley Mischka. splix71 at yahoo dot com.

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  64. I love the Blue Beauty dress by Kay Unger. Total elegance. katpackjack@gmail.com

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  65. I love the CMV peplum dress. No idea why as I usually don't like peplum.

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  66. Loved all dresses but the Badgley Mischka Lipstick red glow dress is just amazing!Love it and i love all your posts

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  67. Kay Unger's "Fireworks At Night". Beautiful, elegant, regal. And if you get tired of the long length - have it shortened to party length! Epic win! email: badhbhrua@gmail.com

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  68. Yay, you're the winner! Look out for an email from the RTR team!

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  69. YAY! Thanks for the giveaway. I'm so excited :)

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  70. OMG I wish I hadn't had seen this post!!! I'm going to be spending sooo much money now haha!

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  71. I just found out this new concept, about a month ago and it s just GREat. I tried a few companies specializing in it and i was very happy with the service. Specially with the fast delivery. I will recommend: *www.Rent The Runway.com* & www.MilliDeal.com

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