September 30, 2013

{STYLE} Navabi's Style Council is Live!


A few months back, I was whisked away for a rather impromptu trip to Berlin, Germany to meet the brains behind navabi, a German-based retailer that sells premier brands in extended sizes. I had little context, and everything was very hush-hush, but never one to shy away from a bit of spontaneity, I packed my bags and hopped on a plane back to Europe for a few days. What unfolded while I was there was a pretty inspiring whirlwind. Continue...

After settling in to my hotel room in Mitte and passing out for several hours, I set out to explore Berlin by myself. I had been in Berlin severly years ago, but it's a rapidly changing city, and only the main landmarks and streets stood out as being familiar. I sat myself in Wittenburgplatz (a park behind Berlin's famous KaDeWe department store) and enjoyed a Currywurst, pint of pilsner (when in Rome, etc), and my copies of German Vogue (with Karl Lagerfeld's cat, Choupette, and Linda Evangelista on the cover, naturally). After that, I set out to do some shopping, with & Other Stories high up on my list.



The following morning, I met four other girls, along with the navabi team, and finally found out what brought me to Berlin. Navabi had big plans to expand their business and develop a Style Council - a group of international influencers who would help advise the company as they grow in the market. We'd each be ambassadors, bringing our own areas to the expertise to the table. I was intrigued and when they began discussion their vision (or "Curvision," as it was dubbed), the opportunity to be part of a brands growth and guide how their creative direction will evolve became irresistible. Before fashion took over most parts of my life, I worked as design strategy for a Branding consultancy, so taking a high-level and analytical approach towards the fashion market spoke to me 100%.


Today, what I've been working on behind the scenes with navabi is finally live, and the Style Council is born! I'm working with Navabi and Fluvia, Laura, Luciana, Elisa, and Edith - representing the US, Brasil, UK, Germany, Italy, and The Netherlands.




As part of the Style Council, we'll all be working with navabi behind the scenes, as well as creating editorial content for their site and their blog. You can find my first editorial (and shop some of my favorite looks) here! The photo in the preview banner is just a little sneak preview - but you can probably guess that the topic is on wearing denim.



I'm really excited about the beginning of this relationship and taking all of my insight and experiences both as a consumer, an art director, a strategist, and as an editor to the navabi table.


What do you think?? If you could advise a plus-size brand on their direction and development, what would you tell them? 


25 comments:

  1. This is awee Nicolette! Congrats!

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  2. I would tell them to please make skinny jeans that fit and are flattering.


    Congratulations!

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  3. Congratulations! :)

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  4. I've known about them for a while but haven't ordered. Definitely on the list!

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  5. Congrats on your new venture!! I would say that they should come up with more denim options...like premium denim , fun tops with no buttons too!

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  6. Wow love this brand, please ask designers for more v necklines

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  7. This is awesome. Plus size clothing in berlin is SO hard to find. If you have any tips from your trip let me know! Checking out the navabi site now :) X what an opportunity!

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  8. wow this is an amazing oppertunity!

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  9. LOVE! I wish I could meet you in Berlin, you are amazing!

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  10. OW! Go Nicolette! Love it! I've always felt you were genuine about advancing and helping to grow plus size fashion. You already know I am a fan , so no need to say more, except, Congratulations!

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  11. Congratulations! Sounds like an amazing opportunity. I've been reading your blog for awhile, and I just LOVE your celebration of fashion regardless of size. It's inspiring. Thank you!

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  12. Congratulations.This is amazing my love. I am so proud of you and everything you are doing. And so bashful and in tears to be your style icon :)

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  13. I am not sure if this is something that can come back, but when Navabi was first launched all the clothes were shown on models and there was even a little video. Now I understand that it takes time to do, but would love to see the clothes back on a real person and not just "laid flat".

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  14. Excellent idea and a great opportunity for you (and us, as you can be our official spokesperson)! I just want plus-size fashion to be as current and individual as regular clothing. In my opinion say 'no' to the bootcut jeans and tent tops and 'yes' to colour, quirky prints and fitted dresses!

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  15. Yes, go for it! I 'm following your Blog and your style for a some time already! I Love it! Honestly speaking we German plus size ladies are urgently seeking for some international inspiration and power! This is why I was very happy to read that NAVABI'S Style Council is a live - including you as editor and testimonial! Cheers from Hamburg, Jennifer

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  16. Congratulations!! I love your style! That clutch is obsess worthy!

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  17. yr outfit is rly great but i cant stop focusing on that jacket, what's with the cut?? it looks way too small, its throwing the whole thing off

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  18. i pinned it from the back because of the bulkiness of the sweater + top layered. i like the way it looks!

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  19. thank you marieeee! so stoked on your marina rinaldi campaign shots.

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  20. thanks so much!! the clutch is definitely an obsession. i keep wishlisting it in other colors, it's that good.

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  21. they carry lots of great designers, obviously carmakoma is a favorite but i also L O V E manon baptiste and the quality is phenomenal.

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  22. I love the look! and your blog. this is my first time on it and its definitely becoming my obsession :)

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