February 9, 2015

{STYLE} Inside the AVA & VIV Look Book

Left: Me wearing the striped blazer (also available in grey) and striped dress.Right: Chastity wearing the denim jacket and jumpsuit (both available in March).

By now, many of you have already seen the AVA & VIV look book that Gabi, Chastity, and myself had the immense pleasure of modeling. I have to say, I've been on a lot of professional shoots, but this one was a personal highlight for me; while shoots of this scale are usually a mess of perpendicular anxieties, this one managed to be FUN and incredibly relaxed in spite of all the moving pieces. Every single member of the team, from hair and makeup, to styling by Zanna Roberts Rassi (my esteemed Marie Claire colleague and E! contributor), to the photographer were all incredible, and jived exceedingly well. It's days like these that I have to pinch myself and remember that this has somehow become part of my job. I swear all these years later it's still surreal. 

While they've yet to roll out at my local Target stores, I've been getting lots of tweets that some of you have already seen AVA & VIV in person - with lots of great floor space! I'm so excited to see it in real life, but for now, I'm really grateful that I got to be part of this shoot. It's pretty remarkable to me to see three women with a variety of sizes and body types and all of mixed-race descent in a campaign in a time where we're still arguing over whether or not size-8 models should appear in plus-size campaigns. It's like a little personal revolution that the three of us, none of whom are models (though my girls Gabi and Chastity could definitely give a lot of pro models a run for their money), were featured in a huge shoot like this one. Yes, as an entire industry we have a ways to go, but I'm really proud of this one.

Below are some of my favorite shots from the campaign! Also, be sure to check online and in-store, because there are lots of cute pieces that we never got a chance to shoot (like this adorable green and blue printed top). 

Wearing the chambray dress (available in March) and khaki anorak


Left: Me in the denim jacket, black eyelet top, and jogger.Right: Gabi in the white eyelet top and distressed boyfriend jeans.The eyelet tops and joggers are among my favorites in the collection! Tops will be available in April, and the denim jacket and joggers will be out in March. 


Left: Chastity in the striped maxi dress (available in March).Right: Me in the cardigan, striped tulip skirt, and coral tee.


Gabi wearing black and white contrast trousers (available in March) and black top.

Stripes and chambray are always essentials to my wardrobe, so I'm really excited to bring a few of these home to my closet - they're especially apropos for my slightly more relaxed approach to dressing on the west coast!  So far, just about half of the spring assortment is available online - with deliveries being added until May for this initial collection which we shot.  Some pieces (like that amazing jumpsuit modeled by Chastity) will be exclusively online.

This post is part of an ongoing partnership with Target.
All opinions and content are my own! 

28 comments:

  1. Girls, you're looking awesome! =) I love love love the very first outfit!

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  2. Thank you so much! Bonus - both those pieces are available now :)

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  3. y'all look great, but... these clothes are a snooze. :(

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  4. I'm in love with this collection! The skirts are fantastic! I will be purchasing!

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  5. eh, i disagree. i think there are a lot of great pieces in the collection and the fact that women can actually go into a store and shop it in person - especially at this price point - is exciting to me. i always think more options are a win, and there just isn't a ton available at this price point. by no means do i love EVERY piece, but i think there are some great statements mixed into the collection.

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  6. Understood, it's all a matter of opinion. I just feel like I've seen these pieces before. Oh well.

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  7. Congrats on the collaboration! So proud to see where you are going!!

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  8. Yes. The collection that is on Target's website now are so frumpy ;(

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  9. I bought the striped blazer last week! Bought the denim dress today! Now I need warm weather! Love this lookbook! You ladies look great!

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  10. Really nice styling! So Dainty and Chic!

    www.daintyandchic.com

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  11. I have been excited reading your journey on this project precisely because of the diversity involved. That Target is launching a true plus line is awesome in itself. My first thought when you wrote about you, Chastity and Gabi was "AND Target is going for great diversity!" It's true that media and fashion have a looooong way to go in both aspects, making this whole campaign and line all the more exciting. So congrats and I am so enjoying reading along with you!

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  12. I agree. I'm beyond disappointed. I expected more. There is NOTHING new about these pieces. You can buy similar items all over the web. What's the point of having designers if there pieces are not fashion forward or nothing too new. I should have known better.

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  13. There's nothing new here. Designer items should be fashion forward. I can pick up these items anywhere.

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  14. thank you so much!! now, if only i could be back there and not in snow-in-the-forecast NYC....!

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  15. thanks so much! i love it. it's very different than my usual and i'm SO happy about it!

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  16. Thank you so much! That's exactly what I was thinking ;)

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  17. you should get one too so we can be twinsies

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  18. omg you need to visit!!!! i'll go with you! ANY day. it's my favorite place in southern california.

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  19. haha same :( back in NYC and ooooof, hard to believe I was just in gorgeous 80-degree weather last week.

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  20. come back, sun! please! quickly!

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  21. You look gorgeous in that dress! I love seeing what you're up to. Your style is definitely an inspiration.

    mamamuseme.wordpress.com

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  22. You look amazing, and I love the dress.

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  23. wow i see you first time, you're great


    www.milenagetek.wordpress.com

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  24. I loved the tulip skirt/coral top/heather long cardigan! Question: Where in the heck did you get that coral top??? I've been looking everywhere! I've purchased the skirt and cardigan and have a "fallback" violet top....Would really love that poppin' coral! Help, please!

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  25. Great Post ! Thanks for the share.

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