February 7, 2018

Did You Hear? LOFT Launched Plus-Sizes!



...And you're invited to celebrate with me, tomorrow in NYC! You can RSVP here for the pop up party at The Flatiron, on February 8 from 6-9 PM

When Gabi and I first started developing Premme, we sent out a survey to our audiences and got over 3,000 responses from plus-size individuals with insight into what was missing in the market for them. While we knew we wanted to create a line of statement pieces, tons of our respondents also said they wanted chic, youthful work-wear, specifically citing LOFT as a brand they wished came in plus-sizes -- and now it does


The LOFT plus-size collection launched with sizes 16-26, and features the same colorful palette and bright prints as their main range. I love, love the saturated yellow hues throughout the collection and fell in love with the subtle detail on this ruffled sleeve blouse. There are pieces that are definitely work appropriate, but also lots of casual, cute weekend wear. It's simple with a feminine twist that has been part of their signature approach for years. I have to say - the pants are particularly amazing. I bought these tie-waist pants in two colors and am so happy I did: they're comfortable, the fabric has a great weight to it, and the fit is great. These are on my list to get, next! 


I've rounded up some of my favorite styles below, but also: come hang with me at the LOFT Pop Up in NYC and check it all out IRL! If you're not in NYC -- you can shop the collection online (currently with lots of styles at 40% off).




Wearing: LOFT Ruffle Sleeve Blouse, LOFT Flippy Skirt 

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This post was sponsored by LOFT. 
All content and opinions are my own!

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