Since I had my first life changing bra fitting about four years ago (where I was not only fit for the correct size, but also found that it was totally possible to find gorgeous lingerie for my ample bust), I've been sharing my wisdom of investing in great underpinnings. A great bra is not just about support, but it can really change the way your wardrobe looks and fits, can make you stand taller, and at least for me - eliminate stubborn back pain. Since then, I've also conceded to the fact that great foundations will always cost a small fortune - and paying $60-$80 for a beautiful, well-fitting bra has become the norm for me.
I met Dora Lau, the founder of Curvy Couture, a few years ago - and we shared our frustrations about the lingerie market - but Dora brought her decades of wisdom from working as a lingerie designer to launch her own full bust line - and this year, she's again making breakthroughs by launching Curvy Studio - an intimates line available at Target.com that provides the same great fit and quality of her pricier lines for under $30, available in sizes 36C - 42H. They also have matching briefs for $10 and $12.50, (notable: they're really smooth and kind of act like shapewear-lite, and available in sizes M-3X).
Curvy Studio (miraculously) uses the exact same molds and fit patterns as Curvy Couture, and the the only noticeable difference (to me) on fabric and material is in the straps used on the Curvy Studio bras - though they are still really comfortable. Because of that, if you're familiar with their sizing in Curvy Couture - you should order the same size from Curvy Studio. I found the unlined bras to fit my normal size perfectly (currently a 36H), where I took a size bigger in the lined/padded bras (the T-Shirt Bra and Lace Push Up) as the cups run slightly smaller. If you've never been properly fit for a bra, it's definitely worth visiting a department store to get an accurate idea of your size!
The Unlined Lace Balconettes, available in black and pink lace (both pictured above), are my favorite. They're incredibly comfortable and have any everyday sexy that I think is an important part of getting ready everyday. I also love the T-shirt bras! They're ridiculously comfortable and easy to wear, and allow smooth, seamless wear, and it has convertible straps - so it can be worn with a variety of open backs.
I'm pretty blown away by how comfortable and cute these bras are considering the price tag - it's not true that you have to sacrifice look for fit anymore.
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